Jady Regard, CNO |
However, the ultimate surprise hung on the walls of the office – a framed copy of a thirty-four year old article entitled “Pecan Businessmen Beginning Young,” with my by-line, the ink on the paper as sharp and dark as the day the feature article first rolled off the presses of The Daily Iberian. Jady called in some of his staff to meet me, and I stood in the lobby of the office, sampling some of the finest gourmet quality pecans I’ve ever tasted. I had ordered a tin of the delicious pecans last winter when I arrived for my winter sojourn in New Iberia and later discovered that the company had an office and warehouse on Easy Street in New Iberia.
Cane River painting by Mike Reagan |
“We don’t run ads; we’re headfirst into corporate business where we often sell 500 gift tins at a time,” Jady told me. “The real engine behind this company was my mother Margie. One year, when pecan prices plummeted, my dad sat down at the kitchen table with her and told her he was pretty depressed about the drop in prices, and she suggested trying to sell to retail companies around New Iberia. The business took off from there.”
Jady once worked as manager of corporate sales for the Chicago Bears and for the LSU Basketball team before he began marketing full-time for Cane River Pecan Company. He often distributes a Cane River map by artist Mike Reagan that showcases sketches of the great plantations in Cane River country. “I just give copies away to nice people," he said, flashing a smile at me, and I could see why the Cane River Pecan Company business burgeoned. A long road leads from the home-based “Nutrackers” enterprise to the Cane River Pecan Company on Easy Street – but then a long road leads from this feature writer’s career at The Daily Iberian to present-day book writing.
If you’re interested in seeing the wares of this company, you can log on to www.caneriverpecan.com. Corporations can order custom gift tins that feature their own logo and message on the lid of the tins. The company also features a tin with a reproduction of “Pecan Threshing” by Clementine Hunter, the famous Louisiana painter who lived and worked on Melrose Plantation near Natchitoches, Louisiana.
No comments:
Post a Comment